Capturing the Vision: Why Mood Boards Aren’t Just for High-Fashion Editorials (And Why You Need One for Your Wedding or Portrait Session)

Let’s be honest—mood boards have a bit of a reputation. Some people think they’re just for high-fashion editorial shoots, while others assume they’re reserved for uber-organized Pinterest lovers. But in reality? If you want a wedding or portrait session that looks cohesive, effortless, and like YOU—a mood board is your best friend.

Think of it like this: your wedding or photoshoot is a visual story. And just like a good book, you want all the chapters (lighting, colors, styling, emotions) to flow together seamlessly. A mood board helps make that happen. It’s not about being matchy-matchy, it’s about creating a vibe that feels intentional and elevated. So whether you’re planning a sun-soaked, editorial-style engagement session or a wedding dripping in old-money elegance, here’s why having a mood board actually makes a difference—and how to create one that works.

1. It Keeps Everything Cohesive

Ever walked into a wedding or seen a photoshoot where something just felt off? Maybe the florals were boho, but the venue screamed black-tie, or the couple wanted an editorial shoot but wore super casual outfits. That’s what happens when there’s no mood board guiding the vision.

When you have one, everything from your dress to your champagne wall (ahem like this beauty) flows together seamlessly. It’s what makes a wedding or photoshoot feel elevated, even when it’s intentionally relaxed.

2. It Helps Your Photographer (And Other Vendors!) Understand Your Vision

Your photographer is an artist, but they also love knowing what you’re drawn to. A mood board gives them a roadmap, so they can take your vision and make it even better.

Pro Tip: Instead of just pinning a bunch of random photos, note why you love each one. Is it the lighting? The composition? The movement in the dress? When you communicate what speaks to you, your photographer can bring it to life in a way that feels unique to you.

3. It Simplifies Decision-Making

Having a clear vision upfront saves you from endless second-guessing.

• For weddings: It helps your planner, florist, and rental team suggest pieces that actually fit your vibe.

• For portraits: It makes choosing outfits, locations, and accessories so much easier. No more “Should I wear this dress… or this one… or maybe something totally different?” stress.

4. It Elevates the Final Look of Your Photos

A well-thought-out mood board ensures that your wedding or portrait gallery feels like a curated collection—cohesive, luxurious, and undeniably you.

It’s what makes high-end photos look high-end. The magic is in the details.

How to Create a Mood Board That Works

Start with a vibe. Think about 3-5 words that define how you want your wedding or photos to feel (e.g., “editorial, romantic, stylish”).

Choose inspiration wisely. Instead of pinning everything you've ever liked in your life, focus on images that share a consistent aesthetic.

Include textures & tones. Think beyond just photos—swatches of fabric, color palettes, and even architectural details can help refine your vision.

Share it with your vendors. Your photographer, planner, florist, and stylist will love you for this.

Final Thoughts

A mood board isn’t about copying someone else’s wedding or shoot—it’s about creating a visual story that reflects you.

So, if you’re dreaming of an effortlessly chic wedding or a portrait session that looks like it belongs in Vogue, it all starts with curating a vision. And if you’re ready to bring that vision to life? Let’s create something stunning together.

Save this for later & let’s start planning your dream shoot. If you want to take it a step further, sign up below for my FREE drag and drop mood board template to help get you started!

Free Template